Surveys are a powerful tool used to gather data from your client’s online, helping you engage with your customer and improve the quality and size of your customer database.

This allows you to gain a better understanding of your customer: their expectations and experiences with your business.

Quantitative data is easy to gather and collate, whilst quantitative data gives you a rich and in-depth understanding of your client. Cascade allows you to use both of these types of data collection methods in your surveys in order to give you the maximum benefit from using this feature.